Sheffield Launches New Marketing Brand Identity and Website
Date:
Mar
01, 2010
Sheffield Bio-Science has a new brand identity and website to match its industry-leading products, technical expertise, and global resources.
For more than 65 years, Sheffield has earned its reputation as a successful world-class pharmaceutical supplier that demonstrates excellence in consistent, high-yielding, customer-specific solutions for the biotech, pharmaceutical, and nutrition markets. As part of Kerry Group, a $6 Billion global leader, Sheffield Bio-Science has a rich history of leadership in providing the highest quality cell nutrition and excipient solutions that exceed customer expectations every day. These include superior products such as:
Sheffield's N.F. Anhydrous Direct Tabletting (DT) lactose and Foremost Fast Flo® 316; recognized as the standards of comparison in the pharmaceutical industry.
A complete line of ready-to-use aqueous film coating systems; providing a competitive solution from a trusted, long-term and committed supplier.
Sheffield's HyPep™, Hy-Soy™, and UltraPep™ product lines; renowned for their superior performance.
Sheffield's rAlbumin ACF; the first non-animal-derived replacement for both serum replacement and general media and system optimization.
"For many years, our customers have trusted us to deliver the technical expertise, superior products and global resources to help them optimize and grow their businesses," said Edmond Scanlon, President of Sheffield Bio-Science. "Today's market is rapidly changing and fraught with shifting global markets, pricing pressures, industry consolidation, patent expirations, and increased supply chain complexity. To compete, our customers are looking for more innovative business-building solutions and are looking to Sheffield to deliver."
Jim Egan, Communications Director for Sheffield Bio-Science concluded, "Our value promise is founded on a simple and long-lasting principle: We are wholeheartedly committed to delivering true customer value in everything we do. We are combining our long history of quality lactose and cell nutrition product lines with new innovative solutions and market driving alternatives to help our customers succeed. Our new branding and website reflect both our history of success and our forward commitment to excellence, quality, and competitiveness- all focused on helping our customers grow their business. "
Fitted with the tagline - The Best and Proving it Every Day - and coupled with its superior products, technical expertise, and global resources, Sheffield Bio-Science is positioned well to deliver on its promise for years to come.